| Brochure Sites |
What is a brochure website?Have you heard the phrase "brochure website" and not been completely sure what this means? A brochure website is a way of describing a standard, static website. The content and design of brochure websites are updated by web-designers with HTML knowledge. Brochure site content can also be powered by a Content Management System (CMS). They are called brochures because that is the nearest "real world" object to which these type of websites can be associated. Brochure sites show off your businessA brochure site is just about what it sounds like. It is a way for you to provide more information about your business to potential customers. It tells the visitor about what products or services you offer, provide a way to locate your physical business, and a way for the customer to contact you. More information than a piece of paperWhile a brochure for your business is limited by size and printing costs, this is not so for a brochure web site. Even a modest hosting plan will provide more than enough storage to allow you to include more pictures and text than would fit in a three fold brochure. This means you have the freedom to really let a potential customer learn about how you run your business, who you are, and what your other customers think about your business. The free use of colors and pictures can convey impressions and feelings to a visitor, preparing them to be more receptive to your sales pitch. An example would be a travel service. Pictures of families having fun on a sunny beach can set the mood for selling that vacation plan. More bang for the advertising buckA brochure site can extend you advertising dollar. Business cards are too small. Newspaper ads charge by the column inch. Radio and TV charge by the air time used. These costs can limit how much information you can provide potential customers. A reference to your web site in the ad provides the customer an ability to gather more information in a pressure free environment. While they may feel nervous calling your business, fearing that personal contact that may tie them into listening beyond their interest level, they can always turn away from a web site if they are not interested. How much would your sales improve if you had the time to sit down with each potential customer for thirty minutes? A well designed brochure site can do this without you spending all your time, and do so at a time convenient for that customer. Brochure Plan: |







